I received a link from a friend recently about Rachel Botsman and the ‘rise of collaborative consumption’ called “What’s mine is Yours”. She has collaborated to write a book about recycling and reusing on a truly global level. This is a theme that has been on the rise, and gaining speed. Pass the link on, it is really inspirational. Retailers won’t like it because it will reduce sales. But this is about waste and re use, not creating more waste and consumerism.
Rachel is a compelling speaker, and her talk on TED.com is great. This is well worth the watch.
Ted.com is about ‘ideas worth spreading’ and a site worthy of frequent visits for tangible content, not fluff and gossip.